2023 ‘Tis the Season Gift Exchange Trend Report

Thousands of companies and families used White Elephant Online to celebrate the holidays remotely last year. In our 3rd annual report we crunched the numbers to bring you more fun and interesting insights from our 2022 holiday season!

Looking for unique gift ideas for this year’s White Elephant gift exchange? Be sure to check out our 2023 Ultimate White Elephant Gift Guide!

Note: there is no personal data being shared within this report or to any third parties. All of these stats are anonymized and summarized.

The Gifts

Players exchanged 56,982 gifts with an average spending limit of $25

Most Popular Gifts

Mugs & Bluetooth Speakers continued to be popular gift themes, with Games & Cookbooks close behind.

Most Popular Retailers

The Top 5 Retailers reign supreme for the third consecutive year:

  1. Amazon

  2. Etsy

  3. Target

  4. Uncommon Goods

  5. Walmart

But the rest of the Top 10 has seen a lot of change:

⬆️ Raised Their Rank

Starbucks (#6) and REI (#8)

🥳 New Entrants

Best Buy (#10) returned to the list

🔻 Dropped Off Top 10

Urban Outfitters (formerly #8)

The Games

56,627 Players swapped gifts in 3,748 gift exchanges

Where White Elephant is Most Popular

Top 10 U.S. States

  1. California

  2. Texas

  3. New York

  4. Washington

  5. Virginia

  6. Florida

  7. Massachusetts

  8. Colorado

  9. Illinois

  10. Pennsylvania

When White Elephant is Most Popular

Top Days for Playing White Elephant

  • The most popular day for holiday parties was Friday followed closely by Thursday

  • The most popular week for a corporate holiday party was the week before Christmas (Dec 12 - 16), accounting for 50% of corporate games.

  • Most popular date overall: Friday, December 16th

  • Most popular date for companies: Friday, December 16th

  • Most popular date for friends & family: Friday, December 16th

Game Stats

Number of Players 🧑‍💻

  • Overall Average: 15 players

  • Corporate Average: 18 players

  • Friends & Family Average: 10 players

  • Largest Group: 91 players

Length of Games

  • Overall Average: 22 min

  • Corporate Average: 26 min

  • Friends & Family Average: 15 min

  • Longest Game: 2 hours 48 minutes (43 players)


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