2023 ‘Tis the Season Gift Exchange Trend Report
Thousands of companies and families used White Elephant Online to celebrate the holidays remotely last year. In our 3rd annual report we crunched the numbers to bring you more fun and interesting insights from our 2022 holiday season!
Looking for unique gift ideas for this year’s White Elephant gift exchange? Be sure to check out our 2023 Ultimate White Elephant Gift Guide!
Click here to download a copy of the infographic. For more fun stats view our 2022 Gift Exchange Trend Report
Note: there is no personal data being shared within this report or to any third parties. All of these stats are anonymized and summarized.
The Gifts
Players exchanged 56,982 gifts with an average spending limit of $25
Most Popular Gifts
Mugs & Bluetooth Speakers continued to be popular gift themes, with Games & Cookbooks close behind.
Most Popular Retailers
The Top 5 Retailers reign supreme for the third consecutive year:
Amazon
Etsy
Target
Uncommon Goods
Walmart
But the rest of the Top 10 has seen a lot of change:
⬆️ Raised Their Rank
Starbucks (#6) and REI (#8)
🥳 New Entrants
Best Buy (#10) returned to the list
🔻 Dropped Off Top 10
Urban Outfitters (formerly #8)
The Games
56,627 Players swapped gifts in 3,748 gift exchanges
Where White Elephant is Most Popular
Top 10 U.S. States
California
Texas
New York
Washington
Virginia
Florida
Massachusetts
Colorado
Illinois
Pennsylvania
When White Elephant is Most Popular
Top Days for Playing White Elephant
The most popular day for holiday parties was Friday followed closely by Thursday
The most popular week for a corporate holiday party was the week before Christmas (Dec 12 - 16), accounting for 50% of corporate games.
Most popular date overall: Friday, December 16th
Most popular date for companies: Friday, December 16th
Most popular date for friends & family: Friday, December 16th
Game Stats
Number of Players 🧑💻
Overall Average: 15 players
Corporate Average: 18 players
Friends & Family Average: 10 players
Largest Group: 91 players
Length of Games ⏰
Overall Average: 22 min
Corporate Average: 26 min
Friends & Family Average: 15 min
Longest Game: 2 hours 48 minutes (43 players)
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