Our 2021 ‘Tis the Season Gift Exchange Trend Report is here! Thousands of companies used White Elephant Online to celebrate the holidays remotely last year and we’re excited to share these stats from our 2020 holiday season.
Note: there is no personal data being shared within this report or to any third parties. All of these stats are anonymized and summarized.
Total Number of Gifts Exchanged: 146,131
Average Gift Spending Limit: $25
Most Expensive Gift: $600 4k UHD Television
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Most Popular Gift Themes
Mugs
Books
Bluetooth/smart speakers
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Most Popular Gifts
Yeti Rambler
Echo Dot
Tortilla Blanket
Breakfast Sandwich Maker
Exploding Kittens Game
Karaoke Microphone
Wine Opener
Oil Diffuser
Mini Waffle Maker
Squatty Potty
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Most Popular Retailers
Amazon
Etsy
Target
Uncommon Goods
Walmart
Bed Bath & Beyond
Yeti
Best Buy
Urban Outfitters
Barnes & Noble
Total Number of People Who Played: 141,247
Total Games Played: 11,075
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Where it's Popular: Top 5 States
California
New York
Texas
Washington State
Massachusetts
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When it's Popular: Top Dates for Playing
The most popular day for holiday parties was Friday (29% of games) followed by Thursday (18% of games)
The most popular week for a corporate holiday party was the week before Christmas (Dec 13 - 19), accounting for 66% of corporate games.
Most popular date overall: Friday, December 18th
Most popular date for companies: Friday, December 18th
Most popular date for friends & family: Friday, December 25th (Christmas)
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How Many Players per Game
Overall Average: 13 players
Corporate Average: 20 players
Friends & Family Average: 11 players
Largest Group: 96 players
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How Long Games Lasted
Overall Average: 22 min
Corporate Average: 30 min
Friends & Family Average: 19 min
Longest Game: 2 hours 22 minutes